Together, we create truly great digital experiences.  

We have evolved from a mobile app developer into a strategic partner that helps companies grow and scale. Our expertise covers the entire digital product lifecycle. Every project we approach focuses on sustainability and scalability – for long-term growth and potential spin-offs.

[Translate to English:] SHAPE Top Company Awards

The core of our connection

We are just regular people – in all shapes and sizes, with every orientation. Sometimes we’re on cloud nine, sometimes we’re under pressure. What keeps us together? A clear vision for our daily work and shared values that keep us on course.

 

What we stand for

Our Why

We believe that software can improve our everyday lives and solve the most pressing future challenges.

Our Vision

We are a place where we learn from each other, communicate openly, and are always part of the solution.

Our Mission

We develop meaningful software through innovative technologies and working methods.

Our Promise

we build for humans

Values

Partnership

We aim to improve together. That’s why we foster open dialogue – always on equal footing.

 

Critical Thinking

We enjoy being critical because a healthy dose of skepticism and childlike curiosity make real experiences possible.

Honesty is our policy

We prefer to be credible through competence. That’s why we have a high level of self-reflection and are super honest with our clients.

Integrity

We have a good heart and strong values. We know that while our work may not be “grand,” we can still make a big impact.

Abstract map of Germany, Switzerland and Croatia with marked SHAPE locations in various cities.

Our management board

SHAPE is a people-centered company that promotes self-directed work. We distribute major responsibilities across several shoulders: our Management Board. As a well-coordinated team, we work internally and externally to continuously evolve our company with an agile mindset.

Lasse Gruner Lüders Managing Director

Your first point of contact when it comes to assembling the right team for your challenge.  

Geschäftsführer Lasse Gruner Lüders

Karsten Glied Managing Director, Finance

As a business economist and certified Agile Coach, Karsten advises our clients on business model development and is responsible for risk management.

Geschäftsführer Karsten Glied

Sven Gutsche Head of Strategy

Sven brings people together to develop groundbreaking solutions. As an industrial engineer, integrator, and innovator, he supports our clients holistically and reliably.

Head of Strategy Sven Gutsche

Christoph Tank Head of Operations

Christoph manages the operational business, works on sustainable frameworks, and establishes processes for executing successful projects.

Head of Operations Christoph Tank

Roman Petersen Head of Technology

Roman develops custom technical and strategic solutions for our clients. The mission: Create sustainable, innovative products with real value.

Head of Technology Roman Petersen

Sina Grunau Head of Engineering

Sina builds self-organized and curious teams and is responsible for our certified development processes to ensure our high-quality standards in all software projects.

Head of Engineering Sina Grunau

Daniel Ludes Head of Experience Strategy

Daniel works with clients to develop the vision of a product or service and focuses on the user experience from the very first development stages.

Head of Experience Strategy Daniel Ludes

Mark Wickenkamp Head of Experience Design

Mark fosters the mindset of questioning everything to lead the team toward justifiable solutions that improve products and users’ daily lives.

Head of Experience Design Mark Wickenkamp
Milestones SHAPE

We are a part of MYTY

The MYTY Group AG currently unites 13 agencies with more than 800 employees across 21 locations in Switzerland, Germany, and Croatia.

 

It offers its international clients interconnected expertise in marketing, brand development, design, public relations, campaigning, activation, eCommerce, Web3, and business model innovation, helping them communicate effectively in the digital age. Together, the group develops solutions for all target groups and across all channels.

 

The mission is always to meet technical requirements and adapt to the changing zeitgeist. With this holistic approach, MYTY aims to become the leading agency group in Europe by 2025.