Digital. Made Human. 
Supercharged by AI. ✨  

As a hybrid digital agency, we blend human creativity with AI-powered automation to rethink experiences, processes, and business models from the ground up.

 

We believe in a future where technology, humanity, and artificial intelligence come together seamlessly — creating digital experiences that are not just efficient, but intuitive, sustainable, and inspiring.

Our Values

Collaboration over hierarchy

We make decisions together — through workshops, sprints, and open conversations based on mutual respect.

 

Curiosity meets critical thinking

We challenge the status quo — not just to be different, but to create something truly better.

Credibility through expertise

Our recommendations come from hands-on experience, not from a script.

Purpose drives impact

When digital experiences are built with intention, they have the power to make a real difference.

Abstract map of Germany, Switzerland and Croatia with marked SHAPE locations in various cities.

The people behind SHAPE

At SHAPE, we put people first and foster a culture of ownership and autonomy. Big responsibilities don’t rest on one set of shoulders — they’re shared across our Management Board. As a well-aligned team, they act with agility, clarity, and a deep understanding of both internal and external dynamics.

Lasse Gruner Lüders Managing Director

Got questions or a project in mind? I’d be happy to be your first sparring partner.

Geschäftsführer Lasse Gruner Lüders

Christoph Tank Head of Operations & Authorized Signatory

Christoph manages the operational business, works on sustainable frameworks, and establishes processes for executing successful projects.

Head of Operations Christoph Tank

Sven Gutsche Chief Strategy Officer

Sven brings people together to develop groundbreaking solutions. As an industrial engineer, integrator, and innovator, he supports our clients holistically and reliably.

Head of Strategy Sven Gutsche

Roman Petersen Chief Technology Officer

Roman develops tailored solutions — creating sustainable, innovative products that deliver real value.

Head of Technology Roman Petersen

Sina Grunau Head of Engineering

Sina builds self-organized and curious teams and is responsible for our certified development processes to ensure our high-quality standards in all software projects.

Head of Engineering Sina Grunau

Daniel Ludes Director User Experience

Daniel works with clients to develop the vision of a product or service and focuses on the user experience from the very first development stages.

Head of Experience Strategy Daniel Ludes

Mark Wickenkamp Head of Experience Design

Mark fosters the mindset of questioning everything to lead the team toward justifiable solutions that improve products and users’ daily lives.

Head of Experience Design Mark Wickenkamp

Marlene Scharf Marketing Technology Lead

Your expert for modern, scalable websites and CMS solutions – tailored to drive your long-term success.

Milestones SHAPE

We are a part of MYTY

The MYTY Group AG currently unites 13 agencies with more than 800 employees across 21 locations in Switzerland, Germany, and Croatia.

 

It offers its international clients interconnected expertise in marketing, brand development, design, public relations, campaigning, activation, eCommerce, Web3, and business model innovation, helping them communicate effectively in the digital age. Together, the group develops solutions for all target groups and across all channels.

 

The mission is always to meet technical requirements and adapt to the changing zeitgeist. With this holistic approach, MYTY aims to become the leading agency group in Europe by 2025.